Now that not only the current financial crunch is menacing us but also the swine flu, the truth is that most people are now thinking about the idea of remaining home when the summer finally arrives! This means that there will be amazing consequences for all travel companies... Below is another msnbc.com explaining it all better:
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With the economy in the dumps and swine flu in the headlines, many people are probably thinking about sticking close to home this summer. But that isn't keeping online travel booking services from coming out with ads and promotions aimed at getting people to hit the road.
Since travel deals differ only by a few dollars, online travel companies have to somehow differentiate their sites and offers. Expedia, Orbitz, Travelocity and Priceline are duking it out with ads and promotions.
For example, Travelocity, a company that touts its customer service and guarantees in its ads, is rolling out new broadcast spots to inspire people to plan weekend getaways. The ad features a young couple on a "Mission Impossible"-like quest to get away from the house and kids and into a peaceful hotel for a weekend. Another company, Priceline, is airing TV commercials in which pitchman William Shatner, as the "Negotiator," encourages people to haggle for better deals. In one spot, Shatner drops racy pick-up lines to get a hotel clerk to lower her fees. "You're so naughty," Shatner tells the clerk after she lowers the fee from $299 to $99 a night.
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