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Now both of these cities on the waterfront are home to new luxury hotels, The Westin Jersey City Newport, which opened in January, and the W Hoboken Hotel, which opened in March.
The hotels, 2 miles apart, are hoping to lure business travelers and tourists away from New York with larger rooms, cheaper rates, views of the Manhattan skyline and access to the city via the convenient 24-hour, $1.75 PATH train.
But besides opening in the worst recession since the Depression, the hotels face big challenges: Overcoming the not-so-favorable reputations of their locales and attracting out-of-town travelers to what may be unfamiliar terrain.To be fair, Hoboken — population 39,000 — and Jersey City — population 240,000 — have undergone dramatic changes. Twenty years ago, Hoboken was a "lower income city in need of economic redevelopment," said Bjorn Hanson, associate professor of hospitality and tourism at New York University. It has since been transformed into a popular place to live, with upscale condos, and bars, restaurants and shops along the main drag.
Jersey City had more of a reputation of an industrial city than Hoboken, said Hanson. Now it has a financial center and a development called Newport, with fancy office towers, condos, rental towers, a mall, parks and a marina. The city is not without front-page crime, however: A July shootout left two police officers wounded and two robbery suspects dead.
Construction on the hotels began several years ago, when hotels in Manhattan were so full they were turning tourists away and it wasn't unusual to find Jersey City hotels, such as the Hyatt, DoubleTree and Courtyard by Marriott, booked. At one time, the Courtyard commanded one of the highest rates in the Courtyard chain, according to Jamie LeFrak, a principal of the LeFrak Organization.
But rates at New York-area hotels are now 26 percent lower than last summer, according to Travelocity's senior editor Genevieve Shaw Brown. And while hotel rates in Jersey City can run 25 percent cheaper than New York, a resourceful traveler can find competitive rates in Manhattan, said Hanson.
For example, The Waldorf Astoria had a promotional rate this summer as low as $199 a night, the lowest rate in six years, according to Mark Ricci, spokesman for Hilton Northeast US and Canada. Around the same time, W Hoboken rates started at $229, Westin $129."So, maybe offer free breakfast, free Wi-Fi, free water, free upgrade, free whatever and keep the rate intact and communicate those special offerings that the guest would have to pay for in other hotels," he said.
Getting the word out is tough. While The Westin and W Hoboken come up in a search of New York and vicinity hotels on Expedia and Travelocity, neither show up on Priceline, according to spokesman Brian Ek. The person would have to search those cities separately, he said.
Ek said North Jersey, with Jersey City, Hoboken and Newark, did appear on Priceline's survey of the 50 most-popular destinations for Independence Day weekend (at No. 34). But that was the first time it had appeared on a most popular destination list for a holiday since August 2008, he said. The ranking was no doubt helped by July 4 fireworks on the Hudson, making Jersey City and Hoboken ideal viewing spots.
Despite the challenges, The Westin and W Hoboken are holding their own.The hotels, both part of Starwood Hotels & Resorts Worldwide, are designed to appeal to niche travelers.
The Westin is for the more conservative traveler, with 429 guest rooms, including 14 one- or two-bedroom suites, a Presidential suite, and ample banquet and meeting space, including the largest ballroom in Jersey City. Conventions are booked through 2010, according to McIntosh.
Rooms booked by pharmaceutical, technology and food companies, many of which have New York and New Jersey offices, are making up for the loss in business from financial companies, he said.
The W, built by Ironstate Development, is for a hipper, cooler traveler, with a red 'W' on the 250-foot-high building, serving as a billboard to Manhattan. The hotel, the sixth W in the New York area and the first in New Jersey, has 225 guest rooms, including 23 suites and 40 condos.
Locals hang out at The Chandelier Room, an indoor and outdoor lounge and bar, dine at Zylo, a Tuscan steakhouse, or pamper themselves at Bliss spa.That is key for both properties.
With the decline in Manhattan occupancies and the loss of those turnaways, the hotels have to appeal to more local demand, said Hanson, especially local leisure guests and low-rate contract business, such as airline crews.
Demand isn't expected to rebound until the first quarter of 2010, said Freitag. But when it does, the hotels should be in position to do well as new properties, he said.
"You just have to figure out, 'What can we do to keep this hotel afloat through the next couple of quarters?'" he said. "Because this will get better. The recession will end."
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That goal has come closer to reality with President Obama's signing of a bill creating the Pacific Northwest National Scenic Trail and two others. They are the first such trails designated in 26 years.
"The dream of a transcontinental pathway across America is 1,200 miles closer to reaching fruition," said Ron Strickland, a former Washington resident who first proposed the Pacific Northwest trial in 1970.
The trail will eventually run from Glacier National Park in Montana to the Pacific Ocean at Cape Alava in Washington. Portions of the trail have existed for centuries, and for the past three decades the nonprofit Pacific Northwest Trail Association has been gradually improving the route and erecting a few signs.The federal designation means money will be provided to connect all portions of the trail, build bridges and other improvements, and to erect signs and access points along its length, said Jon Knechtel of the association.
"I anticipate that within 10 years, this will gain the same popularity as the Pacific Crest Trail," Knechtel said.
The Forest Service will manage the trail, but "there is no structure or organization as yet," said Tom Knappenberger, a spokesman for the agency in Portland, Ore.
The trail is located in some of the roughest, most mountainous and emptiest country in the nation, along the Canadian border. It passes through three national parks — Glacier, North Cascades and Olympic — and seven national forests.A contiguous cross-country trail from the Atlantic to the Pacific oceans was the dream of President Johnson and Interior Secretary Mo Udall when they created the national trail system in 1968. But the eight existing trails developed independently.
Now that dream is only 900 miles short of reality, said Strickland, who lives in Bedford, Mass.
He would like to see the remaining miles designated in time for the 50th anniversary of the National Trails System in 2018.
After conceiving the idea for the PNW trail, Strickland worked tirelessly to raise funds, recruit volunteers, cut brush and lobby politicians. He also wrote the first guide for hiking the trail, after making his first thru-hike in 1983.While the trail is well-marked and well-used in portions of western Washington state, mostly in state parks, for most of its route it is primitive.
At Northport, seven miles south of the Canadian border, the trail can be accessed at the edge of the local landing strip, and followed up into the Selkirk Mountains. There are no markers, but maps are available at the trail association's web site.
Northport is a former mining town along the banks of the spectacular Columbia River. The 300 residents provide services for people traveling across two nearby border crossings, and also to hunters, fishers and other outdoor enthusiasts.
Boosters of the trail contend it will be a boon for isolated communities like Northport and Metaline Falls, Wash., Bonners Ferry, Idaho and Eureka, Mont. But even people in communities along the route are not exactly sure what to expect.But Balcom acknowledged that local businesses know almost nothing about the trail, have no maps or other written material, and aren't even sure exactly how to find it.
Knechtel, of Burlington, a retired supervisor at timber giant Weyerhaeuser, got involved in efforts to create the trail in the 1970s.
In the past six years, the trail has seen an increasing number of hikers who travel the entire distance, perhaps 30 to 50 a year, he said. In a few popular areas, more than 1 million people per year walk on the trail, he said.