If your November travel plans include a flight out of Los Angeles, don’t be surprised to find yourself standing behind a bald, tattooed human billboard.
Starting in late October, Air New Zealand will be stationing recruits at LAX to advertise the transformative power of traveling to New Zealand, with slogans like “Need a Change? Head Down to New Zealand” temporarily inked on the backs of their shaved skulls.
According to Roger Poulton, Air New Zealand’s Vice President in the Americas, “People choosing long-haul travel must be convinced that they will have the experience of a lifetime. What better way to illustrate a dramatic transformation than to shave one’s head?”
